The AB-STRAPP Story

Let the AB-STRAPP take the strain

Designed in the UK, the AB-STRAPP is a simple yet revolutionary new exercise accessory for use at home, in the gym or on the go.

A core exercise assistance band, the AB-STRAPP is designed to comfortably support your head during abdominal exercises, helping reduce tension that can quickly build up in the neck, upper back and shoulders, so you can focus on accurately targeting your core muscles with every rep.

Strong and durable yet lightweight and portable for use at home or on your travels, the AB-STRAPP helps keep the spine in optimal alignment during sit-ups, crunches, bicycles, leg raises – you name it, we’ve tested it!

The AB-STRAPP is the invention of Penny Wilson from Cheshire. An ardent fan of the benefits of sit-ups, Penny found the exercise increasingly uncomfortable and painful to perform due to an common issue encountered everywhere from the Pilates studio to the school PE class.

Supporting the weight of your head – which on average can range from 8-12 lbs (3.5-5.5 kg) – during sit-ups is a common cause of upper back and neck injuries, while straining your head with each rep can reduce the effectiveness of the exercise itself.

As a temporary solution, Penny created the first prototype of the AB-STRAPP from a simple piece of rubber, using it to support her head throughout the exercise and rediscover the beautiful benefits of sit-ups.

It had such an immediate impact that the next day she resolved to design a core exercise assistance band that could be used universally.

The resulting AB-STRAPP, made from an antibacterial double-coated latex rubber, is perfect for any age, experience or fitness goal.

Make injury and ineffective exercise a thing of the past and let the AB-STRAPP take the strain with every rep so you can build a strong, injury-free core today, tomorrow and long into the future.

Caring for your AB-STRAPP

  • Before using the AB-STRAPP check it is in working order without tears or holes.
  • Reduce the risk of damage or small tears to the rubber by keeping your footwear and the area where you are exercising clean from grit.
  • The AB-STRAPP should be stored flat and powdered occasionally with talcum powder to prevent shortening the elasticity of the material.
  • For their safety, keep the AB-STRAPP away from babies and young children.
  • If you have a pre-existing medical condition, you should check with your doctor before exercising with the AB-STRAPP.